Privacy Policy

Privacy Policy

(Effective Date: 15 August 2025)

—–

1. Introduction
We respect your privacy and are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains how we collect, use, and protect your information.

2. Information We Collect

• Information you provide: name, email, address, phone number, payment details.
• Automatic information: IP address, browser type, pages visited (via cookies and analytics tools).
• From third parties: payment processors, delivery partners.

3. How We Use Your Information
We may use your information to:

• Process and deliver your orders.
• Provide customer service and support.
• Send you marketing updates (with your consent).
• Improve our website and products.
• Prevent fraud and ensure site security.

4. Sharing Your Information
We share your data only with:

• Service providers (e.g., payment gateways, delivery partners) who require it to fulfil orders.
• Government agencies or regulators if required by law.
  We do not sell your personal data to third parties.

5. Cookies
Our website uses cookies to improve user experience and analyse site traffic. You can disable cookies via your browser settings, but some site features may not work.

6. Data Security
We use reasonable technical and organisational measures to safeguard your data from unauthorised access, disclosure, alteration, or destruction.

7. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes stated in this policy or as required by law.

8. Your Rights
Under the PDPA, you may:

• Request access to your personal data.
• Ask us to correct or delete your data.
• Withdraw consent for marketing communications.
  To exercise your rights, contact us at: store@happinessinitiative.sg.

9. Children’s Privacy
We do not knowingly collect data from children under 13. If you believe a child has provided us data, contact us and we will delete it.

10. Changes to This Policy
We may update this policy periodically. The latest version will be posted on our website.

11. Contact Us
If you have any questions, contact our Data Protection Officer at:

Happiness Initiative c/o WeWork
36 Robinson Rd, #02-01
Singapore 068877

Email: store@happinessinitiative.sg